Renting Email Lists - An Expert's Advice

Renting an email list is not the same as buying an email list. In short, renting an email list simply means to pay someone a third party a pre-arranged amount to utilize their email list for one email blast with your link attached to it. Of course email list renting can differ widely with some agreeing to deliver more than one email in a day to your email list. The person who rents the list will typically send you an email on your behalf with the list included. This is where the problems often arise and become magnified if you have a large list of subscribers.

With any email list renting, the ultimate responsibility for ownership of the email addresses rests with you. When renting an email list it's important to understand that you will be responsible for any email addresses you collect and that the only way to collect them is by contacting the owner. That being said, there are several risks associated with renting email addresses. Consider some of the possible dangers when you rent an email list. You want to know what to consider before you start renting lists.

First and foremost, if you find yourself in a position that you have to close your account because you've collected too many email addresses from a particular client or if you need to remove certain email addresses, you may run into some complications. When renting email lists it is often a hassle to close accounts. Most email list brokers do not make this process easy for you. Often the process can take weeks or months and involves lots of legwork and financial risk. When you have to close accounts that don't have to be maintained, it's another added burden you have to add to your workload.

There is also the risk that you will not be able to accurately forecast how many people will sign up for your email lists. While everyone is different and no model is perfect, the best estimates come from mailing list vendors who offer realistic projections based on past experience. You'll want to go over this projection with a fine tooth comb to ensure that you aren't passing up great opportunities for your business.

Another risk that goes along with renting is that you won't have access to the list owner's email marketing history. As the list grows, so does the list owner's email marketing record. This can mean that you aren't getting the best opportunity for your advertising budget. It also can mean that your list owner can potentially make money from people who didn't sign up at all. As you grow your business, it can become increasingly important to be sure that all of your subscribers are targeted customers ready to buy when they are ready to buy.

The biggest risk of list renting is that it is often less expensive than getting a dedicated list. It's true that list renting can be less expensive because you do not own the list. However, there is still a cost associated with maintaining the list as well as the cost of developing the list and ensuring it remains profitable. In addition, most e- marketing  services require that you use a number of different promotional methods to attract potential buyers and build a successful campaign. For some e-marketing services, this includes strategic link development and pay per click advertising. If you can't afford these high cost investments upfront, you could end up paying more in the long run because you will end up paying for things like lost business and  marketing   time that could be used elsewhere.

Finally, there is the risk that you will not be able to market effectively using the mailing lists you rent. Most of the large companies that rent their lists allow you to purchase a certain number of points that equal one month of mailing lists. However, even if you are lucky enough to get a great deal on the number of mailing lists you rent, there is no guarantee that you will be able to market effectively with the lists you purchase from them. The good news is that the larger companies usually have highly trained mailing staff that can provide the necessary  marketing  strategies you need to be successful. In addition, many of the large companies offer a variety of different products and services that can complement any online  marketing  effort, so you should be able to find something that works for your business and get the results you are looking for.

Although email list brokers can help you get the results you want, there are also risks involved. You should work with an experienced email list broker that has a track record for providing results and only requiring payments when you begin seeing results from your efforts. It's important to remember that successful email list rental marketing campaigns require a lot of planning, so you shouldn't rush into things without knowing how the process works and what the long-term goals are. If you take some time to consider all of the options available to you and do your research before renting email lists, you should be able to find a great service that can help you market effectively.